Online promotion

You have to be seen to be heard

Having a great looking website is not enough to generate visitors or customers. People need to be able to find your site before taking a look around it. With a world of competition only a click away, being situated in the equivalent of a back street is not enough, you need to be on the high street.

Search engine optimisation

Optimising your site to allow search engines to read it and then rank it highly in search results is essential. Search engines are the most widely used method of finding websites, so if your website does not perform well, you are missing out on potential visitors or customers.

Some companies or software may promise quick search engine performance improvements, but their techniques may be 'underhand', and after a short period search engines may ban you from their index altogether.

We can advise on potential improvements you can make to your site to improve your search engine performance, and if you wish we can make the changes to your site for you.

All websites we design and build ourselves are optimised for search engines as standard.

Online marketing

In addition to optimising your site for search engines, there are ongoing tasks that you can undertake yourself to improve the visibility of your site, such as refreshing your content and building link relationships.

You may also choose to invest in online banner and pay-per-click advertising through Google Adwords or Yahoo Sponsored Searches. This form of advertising brings instant results in the form of more visitors, but carries an ongoing cost.

If you are thinking of employing online marketing techniques, we can offer advice, or employ the techniques on your behalf.